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Welcome to IRMAWhere regional magazines thrive -
“Maine, Arizona, British Columbia, Mississippi, Texas, Newfoundland—our regions might be thousands of miles apart, but IRMA connects us into a magazine family that, together, tackles challenges and celebrates triumphs. ” — Annie Stoltie, Editor, Adirondack Life
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“Being an IRMA member means having access to some of the smartest and most innovative magazine professionals in North America. Members are passionate about their work and finding solutions to the problems all publishing professionals face: creating engaging content that works across several platforms, finding successful reader revenue models in print and on digital, and keeping staff engaged and productive through uncertain times for our industry ” — Michelle Kelly, Editor-in-Chief, Cottage Life
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“IRMA is a great organization to meet with like-minded professional communicators. It’s a great place to share ideas and stories.” — Penny Caldwell, Publisher emeritus Cottage Life, IRMA Honorary Member
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“You get out of IRMA more than twice what you put into it. I return from conferences with at least six great ideas and new things I want to try at the magazine.” — Win Holden, IRMA Honorary Member, Publisher emeritus, Arizona Highways
EQUAL FOOTING
Every member and sponsor gets a seat at the table, a spot at the conference, and a voice in the organization. The primary goal of IRMA is the free-flow of information, unencumbered by competition.
ANNUAL CONFERENCES
A place to meet and greet colleagues and make new contacts and customers.
CLOSED SLACK GROUP
Post challenges and receive quick responses. . . either from the larger group or in one-on-one conversations.
ONLINE CONVERSATIONS
Monthly peer-to-peer online meetups to talk about issues related to regional magazine publishing.
DIRECTORY OF MEMBERS
Connect quickly to staffers at member magazines, discover solutions, build networks and generate new ideas.
SPONSOR CONNECTIONS
Explore IRMA’s sponsor partners for new business solutions.
WHY YOU WILL LOVE BEING PART OF IRMA
IRMA was born when a couple of circulation managers went fishing and shared ideas of how to excel in publishing a regional magazine. Today, that same spirit of excellence and sharing information continues.
Annual conferences where everyone gathers
A cadre of professionals to help you celebrate and troubleshoot
Receive everyone else’s magazines for ideas and inspiration
Publishers ready to talk about what’s working and what isn’t
A non-competitive atmosphere that encourages free-flowing conversation
